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US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market

There was a slight increase in ad demand during September, according to a significant proportion of US media planners and buyers interviewed for a survey by MediaPost and InsightExpress. Mediapost’s Ad Demand Index shows that 44% of those questioned said that demand for ad inventory was higher last month than in September 2002. By comparison,… Continue reading US Ad Demand Grows In September

On the whole the advertising market is heading in the right direction, with confidence and trading figures a little better now than they were six months ago. This is evidenced by comments from WPP‘s Sir Martin Sorrell, one of the industry’s most venerable and (generally) cautious market callers. Sorrell recently told a media conference that… Continue reading INSIGHTanalysis: Media Healthcheck – September 2003

Seven-in-ten advertising leaders reckon that the industry is recovering but only a small proportion foresee marked growth in the near future, according to a recent survey from the American Advertising Federation (AAF). The poll of prominent figures in the US advertising industry found that a clear majority thought that a revival was underway. However, only… Continue reading US Ad Chiefs Cautious On Recovery Prospects

Weak local markets and waning optimism regarding the extent of the recovery have induced Merrill Lynch to lower its advertising predictions for 2003 and 2004. Newspaper advertising has not bounced back as quickly as hoped and radio revenue forecasts have also been cut to reflect shifting demand. At the start of the year, Merrill analysts… Continue reading Top Broker Trims Advertising Forecasts, Blames Local Ads

Some of the biggest-spending advertising brands are starting to move their expenditure to online advertising, driving the overall growth of the medium, according a new report from Nielsen//NetRatings. For example, Nielsen’s US-based survey has found that the business and consumer services category – which includes some of the largest advertisers such as financial services and… Continue reading Heavyweight Advertisers Turn To Online, Finds Nielsen

At present, penetration of personal video recorders (PVR) is low but a new report from the Yankee Group suggests that this will not be the case for long and the advertising industry will feel their impact from 2005 onwards. Ever since it was introduced as a concept, advertisers have lived in fear of PVR technology,… Continue reading PVRs Threaten 30-Second Ads, Says Yankee Group

Despite growing confidence in broadcasting circles, the weakness of the local advertising market is mitigating against accelerated growth in the sector as a whole, according to analysis from the US. Merrill Lynch concurs with other organisations which are eulogising national advertising in the second half of 2003 (see Nielsen Confirms Upturn In TV Adspend). In… Continue reading Sluggish Local Market Hits Broadcast Revenues

Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan

Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard. At its recent annual forecasting conference, the Television Bureau of Advertising re-iterated that spot TV advertising would increase by 1-3% this year with growth… Continue reading Nielsen Confirms Upturn In TV Adspend