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US internet advertising revenue declined by 9.8% year on year in the final quarter of 2003, with spend coming in at $1.5 billion, according to the latest figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. This represents a slight growth of 2.0% over the third quarter of the year. The top-line figures show that… Continue reading US Online Adspend Drops 17% In 2002

Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts

While doubts over the length and nature of the war in Iraq persist, marketers are reluctant to speculate on the damage being done to the media economy. The optimism that was evident at the start of the year appears to have evaporated, but in the current climate it would be wrong to label forecasters as… Continue reading INSIGHTanalysis: Media Healthcheck – March 2003

At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity. According to… Continue reading The War’s Effect On US Advertising

As the war enters its third week, marketers are becoming increasingly anxious to assess the impact it is having on business. This is a difficult task and the best advice seems to be to sit tight and see what happens in the short term. According to Jack Myers Report, upfronts were hot in the early… Continue reading Myers Sticks To Adspend Forecast Despite Uncertainty

Large, traditional advertisers are embracing the internet for their campaigns in a trend that could provide a significant boost for the online advertising sector. According to a new report from Nielsen//NetRatings, the top 100 US traditional advertisers accounted for over 30% of online ads by the end of 2002, as measured by ad impressions. This… Continue reading Traditional Advertisers Turn To The Web

The impact of the Iraqi war on US advertising is being exaggerated and overall losses could be as low as $100 million, according to Jack Myers Report. The implications of war for the economy are not clear cut (see INSIGHTanalysis: War And The Ad Economy) but it is estimated that $130 to $150 million worth… Continue reading Effect Of War On Ad Revenues Is Overstated, Says Myers

US advertising expenditure will rise by 3.5% to $102.6 billion in 2003, according to forecasts from Initiative Media. According to the global media agency’s Spheres Of Influence report – which draws on Initiative’s 40 worldwide offices – US radio will show the strongest growth this year, at 4.0%; television will follow at 3.9%. The cautional… Continue reading US Adspend To Rise 3.5% In 2003, Says Initiative Media

Analysts are still unsure as to the impact that the looming conflict in the Middle East will have on the advertising world. Contrasting pronouncements allied to a ‘wait and see’ mentality have only muddied the waters and it is this general sense of uncertainty which is acting as a restraint on growth. Last week, stronger… Continue reading INSIGHTanalysis: War And The Ad Economy

Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising