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After compiling and analysing a broad selection of other high-profile predictions, eMarketer is forecasting that US advertising spend will grow by 4.7% in 2003. These comparative figures are shown below. It should be noted, however, that forecasters do not necessarily produce their figures on the same basis. In this selection all the data include TV,… Continue reading US Advertising Growth Comparisons From eMarketer

Business-to-business adspend increased by 1.6% year-on-year and totalled $656,870.4 million in November, according to new figures from American Business Media (ABM). The rise followed a decline of 9% in October (see Decline Eases Slightly In US B2B Advertising) but advertising page volumes were down by 4%. The biggest surge occurred in the travel sector which… Continue reading B2B Sector Boosted By Advertising Upturn

Almost half of marketers expect to increase their budgets this year, with just 19% predicting a reduction, according to a new survey from the US-based Patrick Marketing Group (PMG). The report has found a markedly different sentiment from marketing executive at the beginning of this year as compared with that of 2002 when the attitude… Continue reading Majority Of Marketers See Budget Increases And Action In 2003

The current advertising outlook is one of cautious optimism, with most forecasters predicting the start of a slow and steady improvement in growth rates this year. In the US, revenue growth is on course to outperform the global average, leading the way to recovery. Radio has had a very good recent run and television is… Continue reading Current Ad Growth Bubble May Not Hold, Warns Myers

US adspend will increase by more than 3% to $117.5 billion in 2003, according to a full-year forecast issued by CMR yesterday. In its last market study, CMR was upbeat on the state of the advertising market, pronouncing that 2002 would see positive growth of 2.5% (see US Adspend Up By $2 Billion Through Third… Continue reading CMR Predicts ‘Modest Growth’ For Advertising Sector

Global advertising revenue will grow by 3.0% in 2003, with a reasonably strong US being dragged down by poorer markets in Europe, according to an outlook for the year from Merrill Lynch. The broker says that the US will grow by 4.0%, as previously reported (see Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad… Continue reading Stronger US, Weaker Europe Finds Merrill’s Ad Outlook

US marketers are bullish on spending plans for 2003, with over two thirds of respondents to the Jack Myers Advertising Confidence survey planning to increase their budgets during the year. A substantial 22.5% of marketers intend to increase budgets by more than 8% this year, whilst 45.0% are planning increases of 1% to 8%. Only… Continue reading US Marketers Confident Of Increasing Budgets In 2003, Finds Myers

The prospects for US advertising growth in 2003 are being treated with ‘cautious optimism’ by analysts at Merrill Lynch, mirroring the broker’s outlook at the beginning of 2002. It is forecasting a 4.0% growth for the US and 3.0% growth globally this year, falling pretty much in the middle of forecasts from Zenith Media (see… Continue reading Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad Outlook

Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell

December brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003. An INSIGHT-compiled consensus of this latest round of figures puts worldwide ad growth at 3.4% this year, following a 0.2% consensus rise in 2002 (see Insight Analysis: Global And Regional Advertising Forecast Comparisons).… Continue reading Insight Analysis: Media Healthcheck – December 2002