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US advertising spend rose by 4.2%, according to new figures from CMR/TNS Media Intelligence. The group says that this growth was stronger than had been expected. CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001. The growth is a result of “a strong second half… Continue reading US Adspend Rises 4.2% In 2002, Finds CMR

Despite the prospect of war and fears of a double-dip recession, there was a general mood of optimism at the AAAA Media Conference in New Orleans last week. Of late, industry observers have been divided over the state of the advertising business. Jack Myers has insisted that the US market is experiencing ‘sustained upward momentum’… Continue reading AAAA Chief Upbeat On Ad Outlook

Newspaper and online advertising appears to have the most effect on affluent internet users in the US, according to a new report out this week. washingtonpost.com, in conjunction with Nielsen//NetRatings, surveyed its visitors during January and found that 58% of respondents from households earning more than $100k said that newspaper ads had influenced them to… Continue reading Big Spenders Roused By Press And Online Ads

There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a period of gradual recovery, or whether conditions actually began to dip towards the end of last year as economies weakened. One indication of weakness is the decision by analysts at… Continue reading INSIGHTanalysis: Media Healthcheck – February 2003

Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year. Europe is traditionally slower into and out of a downturn than the US and this is being… Continue reading Merrill Lynch Lowers Global Advertising Forecast

Contrary to general opinion, the advertising market is thriving and the US economy is in better shape than many observers realise. This is according to the latest analysis from Jack Myers Report. Myers asserts that advertising has traditionally lagged behind the economy by six to nine months. He uses the example of 2002 when advertising… Continue reading US Ad Economy In Good Health, Insists Myers

A survey of over 1,000 US media buying executives has concluded that 2003 will be a ‘rebound year’ for advertising, with 45% of respondents expecting their budgets to increase. Conducted by online research firm, InsightExpress, and MediaPost, the survey shows that only 18% of buyers are anticipating a budget decline this year. MediaPost reports that… Continue reading Survey: 2003 Media Budgets To Rise, Along With Accountability

US advertising spending rose by 5.9% in 2002, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Nielsen says that the growth was fueled by gains across most major media, with nine of the eleven reported media showing positive figures ranging from 2% to over 10% rises year on… Continue reading US Advertising Grows Almost 6% In 2002, Reports Nielsen Monitor-Plus

It seems that the most common phrase emanating from advertising prognosticators at present is ‘cautious optimism’. This could be a brave euphemism for hoping for the best in continuing weak conditions, or it could be a reluctance to get excited about the fact that figures are looking up (just in case they start to fall… Continue reading INSIGHTanalysis: Media Healthcheck – January 2003

In the short-term, a conflict with Iraq will have little sustained impact on the advertising economy, although a drawn-out ground war is a much more serious threat, says Jack Myers, writing in today’s Jack Myers Report. US adspend prospects for 2003 and 2004 remain bullish, he says, adding that most analysts are predicting growth for… Continue reading War May Not Hurt US Adspend In Short-Term, Claims Myers