More Advertising articles

Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…

What can brands learn from the social nature of humour? ZenithOptimedia’s Richard Shotton finds out.

IAB UK’s chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what’s next for the £7bn industry.

If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv’s Lewis Sherlock investigates.

Measuring a system fairly is as important as understanding how it works. Jeremy Griffiths explains why fair attribution is a pre-condition to making the right connections.

A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as ‘bot fraud’

Can you guess which ad placed in last week’s Sun was most effective at engaging readers?

Based in the London offices of Dentsu Aegis Network, Jarvie will be responsible for overseeing the agency’s key global clients.

The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.

This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.