As the UK prepares for the one of the biggest shopping days of the year, Posterscope’s Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.
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The IPA’s annual survey of employment trends in media, advertising and marketing agencies, published today, shows a 7% increase in overall employee numbers.
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
The relationship between advertisers and vloggers has been called into question following a complaint from a BBC journalist that has seen the ASA ban a string of YouTube videos featuring Oreo biscuits.
Dolphin, whose previous role as group publishing director saw her working across titles including Cosmopolitan and Esquire, will now focus exclusively on her new position, reporting Hearst Magazines UK’s CEO, Anna Jones.
Cheil Worldwide, the South Korean ad company, has announced it has signed a deal to acquire a “significant initial investment” in iris, the London-based agency network with clients including Samsung, Barclaycard and Adidas.
Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.
Future say it wants to enter 2015 “a leaner, simpler business with a strategy that focuses on core competencies of content that connects its customers and clients.”