Everyone knows there is a perfect fit of mobile and OOH working together – the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
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Brands that have embraced the fast-paced world of digital technology and social media are “falling victim to short-termism”, the chairman of Karmarama has said – and it could set them up to fail in the long run.
Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation’s head of news, to try and map out a “collaborative” approach that will see a “two-way flow of traffic” that benefits both parties.
Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
When it comes to content, quality over quantity is still the golden rule, writes Jaywing’s Brian Taylor. However, if brands really want to stand out they need to offer content that also increases participation…
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
What on earth is Coke CEO Muhtar Kent on about, asks a bemused Dominic Mills – and whatever it is, can it breathe some new romance into the brand?
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
Channel 4 has partnered with Innovid to become the first UK broadcaster to launch mobile interactive video ad formats (iVOD) on iOS mobile and tablet devices.
InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?