More Advertising articles

“We have a conviction: What can be automated, will be automated,” said Dominique Delport, global managing director, Havas Media Group.

There is much we can learn from the way the Chinese digital giants operate writes, Simon Andrews as he rounds up another week in mobile.

Dubbed ‘Project Orange’ and set to launch in Q1 next year, the organisation will see Todd work with advertisers and agencies to promote the value of magazine brands.

This week’s winning press ad has smashed all norms for its engagement rates – but remains a controversial campaign for movie lovers…

In a sign that we are becoming increasingly worried about privacy, a new study has revealed that more than one in three people who have used an app have deleted it because they think their data is being overused.

Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.

Helen Nassey joins ISBA from Quidco, and will be responsible for media relations, content creation and digital channels.

Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are to become the first brands to roll-out advertising across UK Instagram feeds.

AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.

Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.