More Advertising articles

From Radio 1 employing vloggers to Amazon’s acquisition of Twitch, we’re facing a new age for video, writes Charlie Muirhead, CEO, Rightster – and it’s much more engaging…

A new social media segmentation of Kantar Media’s TGI Clickstream study reveals six key groups of social media users – and finds that the number of followers a brand has is largely irrelevant.

Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a “future-proof cross-platform measurement system”.

Lake Capital’s purchase of marketing agency Engine means the venture capitalist firm will unlock a sort of modern-day dowry; a brave and forward-thinking project to turbo-charge Engine’s margins. Is this the future?

Technology and creativity in digital out-of-home is positioning the medium as the only true multi-sensory advertising platform, says Kinetic UK’s Rosh Singh.

Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.

In the newly created role, Smith will take on responsibility for the growth of VivaKi’s programmatic media buying across the EMEA region.

New research from youth insights consultancy Voxburner reveals the lasting impact of brands at the World Cup among UK 16-24 year olds,

We can make the digital advertising landscape a much better place for everyone through transparency, control and activation, writes Tom Triscari, CEO of Yieldr.

The latest ABC release for the January to June 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat and Manning Gottlieb OMD.