Snapchat has announced that it is to introduce advertisements in the US; however, the platform has assured its users that the ads will not be “creepy” or “targeted”.
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Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.
The supermarket claws are out in full swing again this week with the battle of the painfully garish price-busting yellows.
GroupM’s global president, Dominic Proctor, has today announced that Lindsay Pattison is to become the global CEO of Maxus.
In a bid to redefine how we think about ‘Generation Y’, OMD has today unveiled a new study examining the way in which Britain’s ethnic youth are consuming media, their digital habits and how they’re staying connected.
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.
The new Pinpoint platform enables advertisers to send “intelligently targeted” push messages to a network of opted-in smartphone users, aggregated across the group’s national and regional app titles.
More than half the world’s population will be passing through airports by 2017 – so how can advertisers make the most of the opportunities?
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online through ad misplacement.