More Advertising articles

It feels like a switch was flipped this week, says Simon Andrews – or is it just that mobile has finally grown up?

New research from Havas Media Group and Sky Media has revealed the effectiveness of mobile when it comes to building brands – with awareness more than doubling after mobile consumers viewed ads from participating brands.

On Sunday 23 November, the second ad break of the US political thriller will feature a three minute film, documenting the kidnapping and escape of two Times journalists in Syria earlier this year.

Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.

Health, appearance and happiness have all taken a “significant knock” since 2008, Kantar Media say, leading to “profound behavioural changes” in the relationship between consumers and food.

This week’s winner has got Mirror readers’ hearts racing (with high blood pressure), with a breakfast offering too good to refuse.

The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities – allowing agencies and advertisers to make “more informed” purchasing decisions.

Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.

James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.

The chairman of Karmarama has warned that the “art” of advertising will be lost amidst a new landscape dominated by technology, algorithms and big data.