The latest Screen Life research from Thinkbox has revealed that viewers pay more attention to advertising than they think – and the longer people watch TV, the more likely the are to explicitly recall an ad.
Showing 5081-5090 of 6,755
More Advertising articles
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
As tablet penetration continues to grow at an exponential rate, Newsworks’ Matt Patchett explores what TouchPoints tells us about newsbrands’ tablet audience.
As programmatic trading picks up speed, it’s sink or swim for a number of agencies; so which will come out on top in an industry that is evolving at an ever-increasing rate?
The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
VIDEO: Advertisers and agencies need to stop fishing in the “cesspools of inventory” if online ad fraud is to be tackled effectively, according to VivaKi’s Marco Bertozzi.
New research from AOL, unveiled on Monday at MediaTel’s Automated Trading Debate, shows strong evidence that the rise of programmatic trading will serve to enhance creativity and storytelling across the advertising industry.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
In an effort to increase marketplace transparency in the US, 4A’s, ANA and the IAB have announced plans to create a cross-industry accountability program designed to fight ad fraud, malware and the piracy of intellectual property.