More Advertising articles

A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and ‘trust’ newsbrands on the popular social network.

60% of respondents to a new Sky IQ study said data was more important for a successful TV campaign than creativity – while 45% agreed that data can be used to replace human skill and insight when planning.

Adapt.tv’s ‘Audience Path’ is now the only platform that can plan, buy, execute and analyse video ad campaigns across all digital screens and linear TV.

What’s so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.

As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs – and explores some of the new opportunities.

Martin Sorrell’s group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.

The parent company of the UK’s IPC Media has merged its worldwide digital properties into a single global exchange that will launch on Google’s programmatic platform.

After a day of judging yesterday, the final shortlist for the 2014 Connected Consumer Awards has today been announced.

Young mothers are becoming increasingly connected, says Kantar Media’s Anna Gunn. So what are they engaging with and how should marketers be targeting them?

Cox Media, the ad sales division of Cox Communications, one of the largest broadcast service providers in the US, has partnered with an automated ad platform to begin selling linear TV inventory programmatcally.