More Advertising articles

New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.

Despite online taking ever larger slices of advertising budgets, new findings from Nielsen and Statista reveal that digital ads still lag behind traditional media when it comes to consumer trust.

European Commision grants unconditional clearance for merger to form the Publicis Omnicom Group.

Sky IQ, a subsidiary of BSkyB specialising in TV viewing behaviours, reveals its industry predictions for the year ahead.

The global CEO will be leaving the company to become co-founder and CEO of a new tech start-up – and will be replaced by Yannick Bolloré, the 33-year-old son of the network’s controlling shareholder.

The blueprint includes templates for a 100 Day Charter and a Relationship Contract, underpinned by quantitative evidence that proves the correlation between better relationships and better work.

Accessible through a new buying platform, the products are supported by Yahoo!’s data and analytical tools, giving insights into the daily digital habits of more than 800 million people worldwide.

Greg Grimmer predicts the key things in media that definitely will happen in 2014, as well as some more interesting – and slightly off the radar – ideas that could have big implications for the sector.

A year after the launch of Local World, David Montgomery’s regional news publishing business, the company has revealed that it has almost doubled its online traffic to more than 14 million monthly users.

Advertising Age has announced changes to its print product that will see the magazine published bi-weekly, rather than weekly.