The stink hanging over Ad Week Europe last year was YouTube’s brand safety debacle, and – as if by design – this year the bad smell was choking the other half of the duopoly.
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Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB’s ‘meta’ research fail.
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability – and help use its creative clout to deliver positive change.
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
#timeTo, which builds on the momentum of the #MeToo and #TimesUp movements, has been set up by the Advertising Association, NABS and WACL to “stamp out” sexual harassment in the workplace for all sexualities and genders.
There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.
The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands.