Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.
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Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps – it’s time we considered how this translates back to concepts of ownership.
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
Possibly bringing both conscious and unconscious biases to this week’s column, Dominic Mills reviews and digests the Choice Factory – Richard Shotton’s behavioural science bestseller.
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
Mediatel’s Future of Brands event could have been called ‘The Future of Digital’, writes Greg Grimmer of Fetch Media.