Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
Showing 1511-1520 of 2,196
More Agencies articles
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK’s Roy Jeans
Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.