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Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.

The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.

The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.

Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.

Key Capital Partners has taken a significant minority stake in the independent performance media agency.

Agencies and media owners will have the odd punch-up from time to time – but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.

Sir Martin Sorrell takes “appropriate measures” on his own IT staff.

WPP said it was taking “appropriate measures”, but some Twitter users reported that entire office systems were down, with a demand to decrypt files in exchange for money.

Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.

Reporting to Sam Finlay, chief revenue officer, Barrass will act as the strategic lead on all key client and agency trading relationships for the publisher.