Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.
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Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an “ad agency for a time when the world hates ads”.
A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.
Wavemaker will have offices in 90 countries and over 8,500 employees – with clients including L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
We must reframe the working mum experience, writes Helen Rose.
MEC has this week appointed Andy Francos as head of organic performance at its Wavemaker division, tasked with boosting the agency’s organic offering and performance measurement.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages’ iconic ads – and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.