Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
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In a statement, MC&C said it has been “mutually agreed that Jackson will leave the company to pursue other opportunities that are of interest to him.”
There’s plenty on the television menu to savour, writes Dominic Mills – although for some there may well be a bitter taste.
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s – and how a laddish culture seeded a disturbing view of how women could be treated.
Ellen Hammett interviews two women who are looking to challenge the status quo from the ground up with an ambitious scheme to improve the prospects for women working in media.
It has been a strong quarter for radio and the latest results from Rajar paint a rosy picture, particularly for the commercial sector. Here, experts from UM London, Starcom and Total Media share their views on the latest findings.
The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018’s automation plans.