With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.
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In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.
Unilever’s CMO Keith Weed has told agencies they have not moved fast enough to cope with the pace of change in the modern world and must find new business models to stop more advertisers taking work in-house.
The recent travails of WPP have tarnished Sir Martin Sorrell’s business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.
How will a brilliant businessman formulate a strategy that accounts for the interruption of businesses like Accenture and the Silicon Valley tech firms in adland?
Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer.
Mathias Upton-Hansen charts new trends in the creative industries.
A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…
Only six weeks after he was ousted as CEO of WPP, Sir Martin Sorrell has unveiled plans to launch a new advertising group with a view to rival his old business.
Following a competitive pitching process, Whitbread has reappointed Zenith as its Costa Coffee media partner whilst awarding its Premier Inn account to global agency UM.