He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
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In total, the top 10 ads earned a combined 330 million views globally – check out the full video chart.
Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal’s artists.
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
Denise Turner, chief insight officer at Havas Media Group, is joining newspaper marketing body Newsworks as director of insight early next year.
From the best films to the rise (and rise) of programmatic – and much in between – hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.
How can brands speak to a more tech-savvy and fluid family unit? OMD UK’s Rian Shah uses the findings of a major new research project to find out.
After a day of judging this week, the final shortlist for the 2015 MediaTel Media Research Awards has today been announced.