New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
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Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.
The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.
The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.