Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Mark Jackson, MC&C’s new managing director, discusses the benefits of joining an independent agency.
There is nothing marketing can learn from Leicester City’s Premier League win, writes Dominic Mills, so quit trying – plus: the rise of advertising mimicry and the threat to creativity
Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
Carat’s Matt Landeman and Matthew Hook have also been promoted.
Technology, data and societal shifts have all changed the rules of the game, writes Primesight’s Andy Goldsmith.