Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
Showing 1891-1900 of 2,384
More Agencies articles
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
In a statement, Havas said Frampton will continue to focus on the group’s vision for innovation and build on the company’s client strategy for growth, with Ireland falling under his new remit.
You have until the end of the day to enter Mediatel’s annual Connected Consumer Awards, which invite media owners, agencies, consultancies and tech providers to showcase the best of their work from the last 12 months.
News UK picks up three awards, including the Grand Prix, as the BBC, DCM, Weve, ZenithOptimedia, ITV, MEC and MTM are all crowned category winners.
The latest ABC release for the July – December 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s overview – with links to full articles and charts for each sector.
“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It’s a tale of our times, writes Dominic Mills.