Carat’s chief strategy officer, Dan Hagen, tells Newsline how brands should be approaching mobile, and how he thinks it will impact e-commerce over the next five to 10 years.
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January 1986 kicked off a defining year for media – witnessing Murdoch’s newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
ISBA’s director of media and advertising, Bob Wootton, is to leave after 20 years of service, it has been announced.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.
Ex-VivaKi boss to lead global performance marketing capability.
Fetch’s Greg Grimmer on building and maintaining a quality app.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.