A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he’s not so sure. Usefulness and convenience might convince him there’s real media value…
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Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The media research sector is set for an interesting future, finds Ellen Hammett.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.