The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore.
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Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
With the reputational disaster engulfing JWT, some interesting – and risible – job titles emerging from the woodwork, and Campaign’s annual league tables and school reports, it’s been a busy week in adland.
“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he’s not so sure. Usefulness and convenience might convince him there’s real media value…
Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The media research sector is set for an interesting future, finds Ellen Hammett.