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The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.

Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.

“Whatever can be automated will inevitably be automated, especially TV,” says Bob Lord, president of AOL.

Google’s head of publishers has said the investment in good quality creative hasn’t followed the technology.

The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.

Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?

With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.

Given the chance to demonstrate its commitment to good, what does adland do? Of course, it stumbles at the first hurdle, writes Dominic Mills.

Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.

Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.