The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.
Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.
New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.
Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.
Newsline presents the top 12 things anyone working in media needs to know about the latest findings.
VisualDNA’s Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.
Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.