A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
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Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
The publisher has appointed Charlie Meredith in the new role of transformation director – with Sam Finlay filling Meredith’s current role as managing director of advertising.
History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.
AI and automation are rapidly changing our lives – but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.
There might very well be a place for science to go with adland’s art – but M&C Saatchi’s ‘magic formula’ entirely misses the mark.
Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.
A new report suggests CMOs don’t believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.