Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
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ISBA’s director of media and advertising, Bob Wootton, is to leave after 20 years of service, it has been announced.
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Ex-VivaKi boss to lead global performance marketing capability.
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Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
The Exchange Lab’s CEO, James Aitken, will leave the company following the deal – making way for executive chairman Chris Dobson to step up.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.