Data insights are important, but which algorithm ever said a Gorilla should play the drums to sell chocolate, writes Simon Daglish
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There’s no doubt about it, computers will eventually start making creative and strategic decisions, writes VisualDNA’s Jim Hodgkins.
Can media planning ever hope to return to the top table? Newsline reports on the latest industry debate – with views from ITV, 101, Enreach and Total Media.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The relationship between agencies and start-ups is a messy world where pockets of good practice are outweighed by the bad, writes Dominic Mills.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Ahead of Mediatel’s event of the same name, we hear from Enreach’s Brian Jacobs on the future of media planning.
Why, as an advertiser, wouldn’t you pay less for a diminished experience, asks Dominic Mills – plus: JWT’s hilarious legal comedy show.
As the most valuable brand in the world celebrates its 40th birthday, media folk explain what Apple means to them.
Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4