The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.
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The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
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With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the ‘new creatives’? By Media Native’s David Brennan.
Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession
Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.
He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.