The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
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With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
It’s a jargon-filled minefield and it’s about to explode – but do you understand programmatic yet? Ahead of next week’s Automated Trading Debate, we asked The Exchange Lab’s Chris Dobson to sell us the benefits…
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
“We have a conviction: What can be automated, will be automated,” said Dominique Delport, global managing director, Havas Media Group.
Dubbed ‘Project Orange’ and set to launch in Q1 next year, the organisation will see Todd work with advertisers and agencies to promote the value of magazine brands.
AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.