More Agencies articles

James Ranson has joined native advertising company Vibrant Media as commercial director covering both UK and international markets.

With the plethora of new media touchpoints and convergence opportunities, could media agencies finally cement their place as the ‘new creatives’? By Media Native’s David Brennan.

Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession

Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.

He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.

In total, the top 10 ads earned a combined 330 million views globally – check out the full video chart.

Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal’s artists.

Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.

Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?

‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.