Jaguar’s latest campaign is playing up to the car manufacturer’s roots and heritage to great effect, says Dominic Mills – but will it be enough to see it stand out among the splurge of Super Bowl ads?
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The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
Torin Douglas speaks with Dominic Grounsell, marketing director of RSA’s MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
European Commision grants unconditional clearance for merger to form the Publicis Omnicom Group.
The global CEO will be leaving the company to become co-founder and CEO of a new tech start-up – and will be replaced by Yannick Bolloré, the 33-year-old son of the network’s controlling shareholder.
Greg Grimmer predicts the key things in media that definitely will happen in 2014, as well as some more interesting – and slightly off the radar – ideas that could have big implications for the sector.
From the squirm-inducing faux sincerity of ‘storytelling’ to cringe-worthy neologisms and generic football ads, Dominic Mills starts the New Year with a list of things the media world desperately needs to bin.
If you’re looking for the future of ratings sources as media changes, you might want to consider looking past the screen and into the media devices themselves, says Mediaocean’s Sarah Lawson Johnston.
As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.