Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
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Havas, the owner of the Euro RSCG Worldwide advertising agency and the MPG brand, has reported 2010 profit of 110 million euros, missing analyst estimates.
Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group’s latest breakfast event – ‘Would more investment in media systems make us all more profitable?’.
Well it can’t be the year of mobile yet again and it won’t yet be the year of connected TV, so what if the media industry, and most particularly the agency market, focused rather more internally?
In an increasingly fragmented media landscape, can agencies give clients what they want? According to Rino Scanzoni, chief investment officer at WPP’s Group M, “there are still siloed vendors and agencies but those are breaking down quickly because clients want integration.”Speaking at Ad Age’s Media Evolved Conference, Matt Seiler, global CEO at Interpublic Group, said… Continue reading Are silos a thing of the past?
…Or to put it another way – “where has the media voice of the agency world gone?” asks HMDG’s Greg Grimmer.
Starcom’s Liz Nottingham and chair of the IPA’s People Management Group on ‘work is an activity, not a destination’…
By common consent, the media agency business model is not in the best of health. Is some kind of burnout going on? And are agencies really ‘in a deep hole’?
In response to Nick Manning’s “Blueprint for a new business model” article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn’t worry about ending up in South Wales – when in fact, it is much more likely to find itself in Neverland, being “a Peter Pan industry that never grew up, whilst those around it did”…
In response to Nick Manning’s “Blueprint for a new business model” article, Brian Jacobs, founder of Brian Jacobs and Associates, explains why agencies are on the brink of becoming a “South Wales solution”…