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Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…

Last week’s ISBA conference focused heavily on the new media world – with emphasis particularly on social media.

Integration is the antidote to fragmentation, Michael Dick, integrated marketing communications director at Coca-Cola, told delegates at yesterday’s 2010 ISBA Annual Conference.

Aegis has reported a 21.8% fall in underlying pre-tax profits for 2009 to £149.3 million, and appointed Jerry Bulham as its new chief executive.

Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.

Starcom MediaVest Group is the only media agency listed in the latest Sunday Times Best 100 Companies to Work For, debuting at number 42.

Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.

New figures from Nielsen show that 8 of the UK’s top 10 media agencies suffered billings declines in 2009.

In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it…

The last couple of years have seen growth in Government marketing spend outstrip a recessionary market. A healthy boost therefore for Group M, today announced as the winner of the COI’s c.£250m integrated media pitch. But with a likely Tory Government planning to slash COI total marketing spend by over 40%, what kind of opportunity does the win really represent?