It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
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It’s a jargon-filled minefield and it’s about to explode – but do you understand programmatic yet? Ahead of next week’s Automated Trading Debate, we asked The Exchange Lab’s Chris Dobson to sell us the benefits…
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
“We have a conviction: What can be automated, will be automated,” said Dominique Delport, global managing director, Havas Media Group.
Dubbed ‘Project Orange’ and set to launch in Q1 next year, the organisation will see Todd work with advertisers and agencies to promote the value of magazine brands.
AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
Publicis extends Maurice Levy’s term as CEO as it parts company with its chief operating officer, Jean-Yves Naouri.
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills – so why are there practically no digital agencies on the 2014 short-list for the IPA’s Effectiveness Awards?
Carat’s global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.