Leading Out of Home media agency, Kinetic Worldwide, promotes previous Trading Director in a bid to continue global success.
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Do you have any idea of the difference between something ‘overtly’ sexy and something ‘mildly’ sexy? It’s not easy, is it? My ‘mild’ might be your ‘overt’. So it’s both interesting and amusing that the ASA has knocked down complaints that M&S’s new lingerie ads were ‘overtly sexual, degrading to women and reinforced sexual stereotypes’.
Kinetic Worldwide, one of the global leaders of planning and buying Out of Home media, has announced the appointment of Stuart Taylor as CEO for the UK.
It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.
it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…
Dominic Mills says it’s not difficult to count up the UK’s influence on the global advertising industry, but with a new IPA study into the business effects of a thousand advertising campaigns from over thirty years, how can clients be persuaded to invest longer term?
You don’t have to be an accountancy wonk to find pleasure, surprise and a touch of salaciousness hidden among the pages of the latest annual survey of agencies’ financial performance. For there, laid out in all their glory – and some gore – are the financial secrets of a host of agencies…
Our new Newsline columnist, Dominic Mills, interviews Jim Hytner, worldwide CEO of Initiative.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline – concluding today with the fifth and final video exclusive.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.