More Agencies articles

Carers are leaving our industry in droves. We must take action now: let’s start with understanding the contribution that carers bring to the workplace, while increasing representation and giving proper support to employees.

There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.

Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.

Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.

Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.

PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.

Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.

Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.

A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.

Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.