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To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.

Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.

A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.

It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.

There is big change on the horizon for the media agency landscape. Here are six key trends to watch.

Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.

Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.