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Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio. The study found speech radio to be more attention grabbing than music radio, with listeners 19% more likely to pay attention to advertising than on music stations. Other… Continue reading Speech Radio Listeners Recall More Advertising Than Music

The US radio industry had a slow April, with national radio advertising expenditure falling by 2% and local radio adspend being flat compared to the same period in 2004. According to estimates by the Radio Advertising Bureau, April was the worst month in terms of national radio advert demand so far this year, reflecting the… Continue reading US Radio Industry Slow In April

Commercial radio enjoyed a positive start to 2005, with figures from the Radio Advertising Bureau (RAB) showing first quarter revenue to be up 2.8% year on year, reaching £162 million. National advertising revenue for radio across the first three months of 2005 rose by 3.5% year on year, to £95.9 million, while Sponsorship & Promotions… Continue reading Commercial Radio Q1 Revenue Up By 2.8%

Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

The continued growth of digital radio fuelled several impressive increases in market share in the three months to March, with many of the nation’s digital stations seeing percentage increases above 50%, while some more than doubled their audience year on year.Leading the way in terms of percentage growth year on year is Chrysalis’ The Arrow,… Continue reading RAJAR Results Q1 2005: Digital Uptake Boosts National Stations

Commercial radio slipped further away from the BBC at the beginning of 2005, with the Corporation outperforming its rivals in terms of share of listening, weekly reach and average hours per listener. Commercial radio now accounts for 43.8% of all listening, while the BBC represents 54.2%.Share Of ListeningThe nation’s commercial radio stations saw a relatively… Continue reading RAJAR Results Q1 2005: BBC Rises As Commercial Rivals Falter

The latest RAJAR figures for the three months to March show Capital FM retaining its position at the top of the London market with 2.1 million listeners, over 200,000 ahead of its closest rival, Heart 106.2.However, the latest RAJAR data shows Heart 106.2 listeners are tuning in for longer than their Capital counterparts, giving the… Continue reading RAJAR Results Q1 2005: Capital Ahead On Reach But Heart Moves Infront With Hours

With the merger of Capital Radio and GWR expected to complete this month, RAJAR’s latest audience figures for the three months to March look likely to be the last for the broadcasters as separate companies. The consolidation will give unprecedented market share to the newly formed GCap Media, with combined airtime sales accounting for 36.72%… Continue reading RAJAR Results Q1 2005: GCap Media Set For Unprecedented Market Share