More Audio Site articles

Ofcom is to allow advertisers to sponsor entire TV channels and radio stations for the first time, instead of just individual programmes.Following a wide-ranging consultation conducted in February, the communications regulator now intends to amend the broadcasting code to expand sponsorship opportunities, enabling the sponsorship of any channel, as long as that channel only shows… Continue reading Ofcom To Allow Sponsorship Of Entire Channels

DAB set penetration is on track to top 50% household penetration by 2010, according to figures released by the DRDB (Digital Radio Development Bureau). In its annual forecast, the DRDB says sales in 2006 will be around the two million mark, delivering a household penetration of 13.9% by the end of the year. Furthermore, this… Continue reading DAB Penetration To Reach 50% Of Households

There will be a global market of 145 million DAB radios by 2012, according to a new report from Eureca Research. Eureca says that during the 2006-2012 forecast period, DAB will transition itself from being an audio only platform to a fully interactive multimedia and mobile TV platform, capable of delivering a wide range of… Continue reading Global DAB Market To Reach 145 Million Sets

US terrestrial radio operators experienced a 5% sequential increase in unique visitors to their websites in August, according to the JPMorgan & Co Internet Radio Scorecard. The report shows that internet radio operators were down 3.5% during the month, with unique visitors on internet radio operators’ sites increasing 1.5% each month since August 2005. Meanwhile,… Continue reading Visitors To US Internet Radio Sites Decrease In August

Two of the biggest satellite radio companies have released subscriber figures for the third quarter, with differing fortunes for each. According to Sky Report, XM Satellite Radio added 285,000 subscribers in the last quarter, its lowest total in 10 consecutive quarters, ending the quarter with 7.2 million subscribers. XM has a target of 1.7 million… Continue reading Mixed Market For US Satellite Radio

Magic 105.4, London’s top music radio station, has named Brent Cross Shopping Centre as the first six-figure sponsor of its Magic Mystery Voices competition, which will run for 12 weeks from today.As part of the sponsorship, Brent Cross will get on-air mentions throughout the promotion, which complement their brand messages over an important trading period… Continue reading Magic Comp Gets Six-Figure Sponsorship From Brent Cross

GCap Media will shortly launch a new department, known as Spice, which aims to offer clients more integrated and innovative solutions across GCap’s portfolio of brands and platforms.The department brings together the existing sponsorship and promotions team, commercial programming department and entertainment and event promotion specialists.The department, led by Anna Pennington, will have four divisions:… Continue reading GCap Media Launches New Department

Guardian Media Group (GMG) has renewed its contract for Chrysalis Radio Sales to act as the national radio sales house for its Smooth and Real Radio brands.Under the new three-year agreement, Chrysalis Radio Sales will continue to sell advertising on Real Radio and Smooth FM to advertisers and agencies in London, while GMG will continue… Continue reading Chrysalis Remains GMG’s National Sales House For Radio Brands

GCap Media’s Classic FM has signed a seven month deal with MediaCom and Emirates Airline to sponsor its finance bulletins on air and online.The £1 million deal begins today with the stated aim of “targeting businessmen to raise awareness of the quality business class experience and the pioneering nature of the airline.”According to research carried… Continue reading Classic FM Signs Deal With MediaCom And Emirates Airline

GCap Media has secured phone giant O2 as its first commercial partner for DAB station Chill, with the two companies creating dedicated mobile and online channels to enable listeners to control content themselves.The exclusive six-month partnership is centred on ‘The O2 Chillout Room’, a unique daily show that has been conceived in response to listener… Continue reading GCap Media Joins With O2 To Give Chill Listeners Content Control