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Magic 105.4, London’s top music radio station, has named Brent Cross Shopping Centre as the first six-figure sponsor of its Magic Mystery Voices competition, which will run for 12 weeks from today.As part of the sponsorship, Brent Cross will get on-air mentions throughout the promotion, which complement their brand messages over an important trading period… Continue reading Magic Comp Gets Six-Figure Sponsorship From Brent Cross

GCap Media will shortly launch a new department, known as Spice, which aims to offer clients more integrated and innovative solutions across GCap’s portfolio of brands and platforms.The department brings together the existing sponsorship and promotions team, commercial programming department and entertainment and event promotion specialists.The department, led by Anna Pennington, will have four divisions:… Continue reading GCap Media Launches New Department

Guardian Media Group (GMG) has renewed its contract for Chrysalis Radio Sales to act as the national radio sales house for its Smooth and Real Radio brands.Under the new three-year agreement, Chrysalis Radio Sales will continue to sell advertising on Real Radio and Smooth FM to advertisers and agencies in London, while GMG will continue… Continue reading Chrysalis Remains GMG’s National Sales House For Radio Brands

GCap Media’s Classic FM has signed a seven month deal with MediaCom and Emirates Airline to sponsor its finance bulletins on air and online.The £1 million deal begins today with the stated aim of “targeting businessmen to raise awareness of the quality business class experience and the pioneering nature of the airline.”According to research carried… Continue reading Classic FM Signs Deal With MediaCom And Emirates Airline

GCap Media has secured phone giant O2 as its first commercial partner for DAB station Chill, with the two companies creating dedicated mobile and online channels to enable listeners to control content themselves.The exclusive six-month partnership is centred on ‘The O2 Chillout Room’, a unique daily show that has been conceived in response to listener… Continue reading GCap Media Joins With O2 To Give Chill Listeners Content Control

Media multitasking, the simultaneous consumption of different media, continues to be the norm in the US, according to the just released results of a survey carried out by BIGresearch. BIGresearch says that these multi-taskers cross all forms of media usage, both traditional and new. For example, almost 70% of internet users say they watch TV… Continue reading Media Multitasking Continues As New Media Options Gain Usage

Commercial radio revenues for Q2 2006 have risen year on year by 3.5% to £148.2 million, according to figures released by Ofcom and the RadioCentre. Despite a troubled 12 months, the industry has seen a record investment in branded content such as sponsorships and promotions, which has grown more than 16% to more than £26… Continue reading Commercial Radio Revenues Up For Q2 2006

Total retail revenue in the UK communications sector reached £50 billion in 2005, a 5% increase compared to 2004, according to new figures revealed by Ofcom in its new Communications Market report. The biggest annual rise, of £2 billion, came from the telecoms sector, while television revenue grew by £500 million. Total radio funding (BBC… Continue reading UK Communications Retail Revenue Reaches £50 Billion In 2005

The latest RAJAR figures for Q2 2006 show the BBC still well ahead of its commercial rivals, while digital stations continue to perform well as more listeners switch to DAB radios.BBC Radio 1 recorded a 1.77% year on year increase to take its weekly reach to 10.4 million, while its period on period figure was… Continue reading Digital Radio Audiences Continue To Grow

RAJAR has released demographics figures alongside the Q2 2006 data release, which demonstrates the differences in age and social demographic grade for BBC and commercial stations.A general trend can be spotted that those under 44 are more likely to listen to commercial radio, whereas over 45s are more inclined to tune into BBC channels.In the… Continue reading Commercial Radio Dominates Younger Listening