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According to the Radio Advertising Bureau (RAB), the growing popularity of digital stations is set to have a significant upward impact on total radio listening hours over the next few years. Speaking at the ‘The 21st Century Radio Listener’ seminar earlier today, RAB’s Client Services Director, Michael O’Brien, predicted total listening hours could grow by… Continue reading Digital Radio Forecast to Increase Listening

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Market analyst group, Merrill Lynch, today announced that it is revising down its quarter two 2004 growth forecast for the US radio industry, from 5.5% to 4.0%. Merrill Lynch returned to the crystal ball after April radio advertising revenue results were weaker than expected, growing by only 4%, down from 10% in March 2004 and… Continue reading 2004 US Radio Forecast Downsized By Merrill Lynch

Commercial radio reached record listening figures in a number of key audiences during quarter one 2004, says the Radio Advertising Bureau (RAB). Referring to the recent RAJAR figures, the RAB said: “Commercial radio is continuing to increase its delivery of core audiences to advertisers.” During quarter one of this year, the RAJAR figures show that… Continue reading Key Audiences Tuning In To Commercial Radio Says RAB

Year on year analysis of listening for national radio services during the first quarter of 2004 reveals that BBC Radio 1 continued to see its audience decline, despite the arrival of loudmouth DJ, Chris Moyles, in the all-important breakfast slot.The BBC’s flagship youth station saw its weekly reach drop by 4.8% to just under the… Continue reading RAJAR Results Q1 2004: BBC Radio One Stuck In Slump

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

The latest RAJAR listening figures for the first quarter of 2004 reveal a positive period for All Commercial radio, which saw its share of listening inch up by 0.2% points period on period to 45.5%. However, there was less than impressive news for All BBC, which saw its share of listening eroded by 0.3% points… Continue reading RAJAR Results Q1 2004: National Commercial Still Rising

The latest RAJAR listening figures show that Capital continued to see its grip on the London market loosen in the first quarter of this year as lynchpin DJ Chris Tarrant played out his last few weeks at the station.Tarrant hung up his head-phones at the end of March after seventeen years at the helm of… Continue reading RAJAR Results Q1 2004: Capital In Focus As Tarrant Leaves

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2003 Ending Mar 2004 % Change Classic Gold 1521 H 2 4 100.0 Signals Big AM (was… Continue reading RAJAR Results Q1 2004: Local Commercial Stations

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch