Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content – and argues that there are three phases of distribution if videos are to become viral sensations…
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Sky walk away with the some of the biggest stories of the opening weekend and will show 43 live Premier League matches by 1 December compared with BT’s 12.
Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.
In the second of our series looking at the future of Britain, OMD UK’s insights director Chris Worrell explains how, in ‘Creative Britain’, brands need to think quickly and nimbly – because if they don’t, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.
After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?
ITV’s usually reliable teatime soap Emmerdale was on the receiving end of a grand slam (correct sporting terminology, right?) as the tail end of Wimbledon 2013 (BBC One, 1:45pm) managed to grab the public’s interest.
Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare’s head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.
From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
Listen to Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, discuss the future of iPlayer, Freesat’s new app and whether ITV’s new ad-free ITV Player will prove a success…
New VisualDNA platform analyses site traffic and matches it to a database of millions of ‘quizzed users’, ultimately building a ‘richly detailed’ profile of who is visiting a website and the motivation behind it.