Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
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The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.
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The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.
Richard Poustie, former CEO of Kantar Media UK & Ireland, reflects on the lasting contribution of a giant and friend in UK media.
Welcome to The Brief, The Media Leader’s round-up of media news.
During a presentation at SXSW London, Neil Patel, co-founder of American digital marketing firm NP Digital, advised brands to acknowledge AI search as a demand-generator.
Last week, The Media Leader took a deep dive into the OOH industry, hearing from industry leaders on the challenges and trends, and sharing original reporting from WOO 2026 and the sector’s growth.
Over two days, Twitch and Amazon Ads unveiled a wave of product announcements, shared new advertising effectiveness data and opened their doors to brands.
Welcome to The Brief, The Media Leader’s round-up of media news.