Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.
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A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.
The audio streaming giant announced its co-founder and CEO, Daniel Ek was handing over the reins, marking the end to a defining era not just for Spotify, but for the music industry as a whole.
The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.
Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.
At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.