Kantar’s latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.
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The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.
The new offer lets viewers watch up to four games simultaneously on the same screen. The underlying technology combines multiple live feeds into a single video output stream while maintaining individual audio tracks.
The New Zealand broadcaster is claiming a significant step forward in campaign management and ad monetisation for total TV by making it possible to extend already-sold linear broadcast campaigns into its TVNZ+ streaming service at scale. The “digital extension spots” come with typical linear controls.
| Maria Iu
Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.
Total TV ad investment grew 3.8% year on year to £5.27bn last year as new advertisers invested in the channel.
Productions in the UK have become Netflix’s most efficient programming investments. The streaming giant’s share of viewing time now sits behind only the BBC and ITV.
The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.
The results so far from initial agency meetings have been encouraging, highlighting the talent and breadth of knowledge present in the industry today.
Alessi will take up the role in June. She replaces Debbie Weinstein, who took up a broader remit in December.