Brands are encouraged to commit a minimum of 0.1% of their campaign spend to Ecologi’s verified UK nature recovery projects.
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Welcome to the Brief, The Media Leader’s round-up of media news.
The not-for-profit, which held a campaign event at Portcullis House this week, is pushing for amendments to the Representation of the People Bill aimed at strengthening transparency and trust in political advertising.
Jo Allan, CEO of Newsworks answers our Leading Questions.
The charity padel tournament will return on 9 September at Padel Social Club in Earl’s Court.
Welcome to the Brief, The Media Leader’s round-up of media news.
The platform, expected to launch later this year will enable Route to move from providing planned audiences to delivered audiences for modellers.
Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”
The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange.
High Gain Audio analysis shows that both broadcast radio and digital audio consistently outperform the all-media average.