Netflix expands ad inventory into video podcasts and vertical video. EMEA ads VP Damien Bernet sits down with The Media Leader to discuss the streaming giant’s plans.
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A majority of the UK’s largest national radio brands registered year-on-year contractions, including Global’s Heart, Capital and Smooth, as well as Bauer’s Hits Radio portfolio (-8.3% to 12.1m) and Greatest Hits Network (9.7% to 6.8m).
Total digital listening now comprises more than three-quarters (76%) of overall radio listening, according to the latest Rajar figures.
The measurement company expects the upgraded methodology to underpin currency measurement for the 2026/2027 TV season.
Starting January 2028, Fifty5Blue will be the audience measurement services provider for the Irish television and video market.
Industry experts shared insights on creativity for making impactful campaigns at Smithfield’s Big Breakfast event on Tuesday.
Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.
The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.
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The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.