More Opinion articles

If Channel 4 can indeed be saved from privatisation, the time may also surely come when streaming platforms, particularly those funded by advertising, are held to a higher standard, writes the editor

Any organisation that truly cares about its people should have a clear and supportive baby loss policy in place. 

BVOD and AVOD markets have some way to go before they really represent a significant, attractive, standalone, option for advertisers.

Raymond Snoddy finds a glimmer of optimism for the future of public service broadcasting in the form of Claire Enders

While social media is efficient in driving reach, its effectiveness is limited.

An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.

Consumers’ search and behavioural patterns can tell us a lot about what media planners and marketers need to watch out for.

The ASA is the key to trust, but so too are better and fewer ads, says Dominic Mills

Sexual harassment at work is going to return, so we need to create the environment where it gets reported and responded to appropriately, writes Jan Gooding

Kevin Brown, co-founder of Electric Glue discusses how a shift to viewability metrics could change the media business (almost) overnight