More Opinion articles

Dominic Mills looks at the ANA’s study into industry waste and Kantar’s effectiveness findings, which puts Aldi’s Christmas ad at the top of the tree

The endgame must not be for two or three companies to control all advertising spend, writes the editor.

The IPA’s director-general reflects on the industry’s progress during a very difficult year, marked by the crises of climate change and talent shortages.

Magnetic’s Spark conference encompassed everything from the danger of quantification bias to the changing opportunities for publishers and advertisers with the cookie’s demise.

Raymond Snoddy looks at those sporting occasions protected for free-to-air television by legislation that hasn’t changed in almost 24 years

In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.

Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.

Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms

Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands

As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach