More Opinion articles

Gendered ageism is killing women’s careers and stifling innovation in the media industry, so what are we going to do about it?

Measurement myths keep persisting for no good reason other than “because we’ve always done it this way”.

Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre’s client director.

After spending six weeks with a group of teens from social mobility cold-spots, Sunday Mirror editor Gemma Aldridge has come away excited about what traditional newsbrands can achieve by respecting and working with them.

Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.

Route Research’s general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time? 

It appears global forces are reshaping our behaviours and preferences, and businesses will need to adapt their brand strategies alongside them.

Radio 4’s Today deserves a pat on the back for its exceptional journalism on the RAAC scandal and ‘Martha’s rule’.

Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.

Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.