More Opinion articles

Publicis Commerce’s head of online marketplaces makes the case for how businesses should adapt their media approach during a supply-chain crisis.

Partner Content: Mail Metro Media has partnered with Lumen to conduct a major online project called Centre for Attention measuring attention rates, brand recall and purchase intent.

Has the spreading stench of sleaze scuppered Dacre’s Ofcom appointment,  asks Raymond Snoddy.

Bloomberg’s Arif Durrani analyses the progress and outcomes from the climate change summit in Glasgow

With more conscious planning and creative solutions, reducing the environmental impact of media planning doesn’t need to mean we compromise on effectiveness.

All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr

Greater diversity of thought is critical to the future of media strategy, warns Havas Media Group’s CSO.

Brands need to act now to harness the conversion opportunity from “Wow Right Now” strategies.

Jan Gooding states the case for re-emerging from behind the screen and returning to workplace environments.

Partner Content: As the influencer marketing industry matures, influencer contracts are becoming more commonplace.