More Opinion articles

To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM’s Simon Taylor

Magazine brands are bit like sidekicks to other media, writes Jon Restall – and during these difficult times they really do pack a punch.

Ivor Falvey shares his tips for those who – like him – have started a new job in the middle of a global lockdown.

Dominic Mills looks at the TV stats that shocked last week’s Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.

As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.

COVID-19 has upended adspend forecasts. Here, WARC’s James McDonald explains the reasoning behind the revised outlook.

OMD’s Rhian Feather looks at ways to improving the link between strategic and implementational planning.

Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.

In the wake of Covid-19, PubMatic’s Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.

All the evidence now shows we are in the midst of a multi-headed public policy outrage that reaches back into the years of austerity, writes Ray Snoddy.