More Opinion articles

In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.

As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.

James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.

As London Live seeks a buyer, Ray Snoddy looks at how Jeremy Hunt’s US-style local TV project has been bypassed by history

Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.

For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.

High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.

It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding – but doing so is an act of strength rather than weakness.

The fate of programmes like Something Understood and iPM reveal much about the BBC’s direction of travel, writes Raymond Snoddy.

Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.