More Opinion articles

Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box…for the time being, at least.

Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.

Billionaire tech evangelists with bold visions of the future want to change the way we consume media. Raymond Snoddy examines some of the potentially disruptive technologies heading our way.

We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror’s Andrew Tenzer.

We must reframe the working mum experience, writes Helen Rose.

As it succumbs to the pressure of a digital-first world, Dominic Mills looks back at the Yellow Pages’ iconic ads – and wonders if their style could still work today. Plus: No soggy bottom for Dr Oetker.

As Rupert Murdoch takes right-wing US channel Fox News off the air in the UK after 15 years, Raymond Snoddy asks: why now?

Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.

Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.

The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.