More Opinion articles

The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight’s Steve Bernard.

Adtech doesn’t have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes’ infuriating new guidelines.

Led By Donkeys’ outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.

If half the world hates your brand, the other half will buy your product, writes Sophie Russell.

Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.

Sponsored: The IPA’s Simon Frazier explains why accountable data is more important than ever in today’s planning world.

A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.

The Government’s white paper is hardly going to solve every problem with the internet, writes Ray Snoddy – but it’s a start and the effort is worth making.

The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.

As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.