If Boris’ announcement of Lockdown 3.0 taught us anything, it’s that we must fully commit to playing the long game, writes tmwi’s director of digital activation, James Leonard.
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Dominic Mills looks at the current batch of ads tempting us into new resolutions for 2021
Raymond Snoddy looks at the two hottest media deals of the year so far, spearheaded by two older industry statesmen
How does an online brand embrace traditional media and established brand building techniques? Ciaran Deering, head of online at The Grove Media, explains.
IPA director general Paul Bainsfair takes a moment to think on the challenges and opportunities for agencies in the year ahead.
Partner content: Insights around changing customer trends and consumption habits can be a valuable part of the mix in the recovery new year, writes Bloomberg’s Arif Durrani.
Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.
While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.
Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content
Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.