More Opinion articles

With academic rigour, Dr Johnny Ryan has dug deep into the toxic stew of adtech, writes Dominic Mills. Plus: influencer openness, a back-to-basics Gillette – and a reader apology.

As UK politics enters a new realm, two positive media trends have emerged, writes Raymond Snoddy.

Programmatic will always offer significant returns, but online publishers should be excited about exploring new revenue models, writes Sarah Innocenzi.

The latest flurry of excitement about Amazon’s search for Blockchain-savvy software developers should be taken with a pinch of salt, writes Federica Bowman.

Partner content: GfK shares some of the discussions focusing on the changing advertising landscape, and measuring online video in particular.

The Government’s underwhelming Brexit campaign raises a few interesting points for the ad industry to consider, writes Dominic Mills.

Just because we can’t measure how big it is, doesn’t mean we should ignore it, says the7stars’ head of insight Helen Rose. But where to start?

Partner content: As Brexit uncertainty mounts, some welcome news can be found in the latest investment data, which highlights that when it comes to the world’s tech sector, the UK’s enjoying unprecedented attention from overseas.

Raymond Snoddy examines new research that claims the long-running boycott of the pro-Brexit Sun newspaper helped cut Euroscepticism in Merseyside.

A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.