More Opinion articles

In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.

From labelling judges ‘Enemies of the People’, to calling MPs ‘collaborators’ and ‘mutineers’, public discourse through the press is fast deteriorating, writes Raymond Snoddy.

As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.

There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?

Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.

Dozens of countries are using armies of online opinion-shapers to try to manipulate democracies. The seriousness of the situation requires the most serious and open of responses from Google, Facebook and Twitter.

Following an in-depth review with industry stakeholders, GfK’s Stefan Heremans sheds light on what media currencies might look like in five years. Will chaos reign, or can a new order prevail?

David Brennan shares his guide to creating wisdom out of intelligence.

There’s plenty on the television menu to savour, writes Dominic Mills – although for some there may well be a bitter taste.

Following talks to sell parts of his empire, Raymond Snoddy wonders if the media mogul has launched a complex, three-dimensional chess game, or is simply succumbing to old age.