More Opinion articles

Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding

Partner content: Impact’s Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.

Dominic Mills gets to grips with the industry’s green agenda before reviewing more Christmas ads

Partner content: With the launch of Ipsos iris imminent, UKOM’s CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.

Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data

Addressing a challenge posed by Nationwide’s Chris Ladd last week, CEO Simon Redican explains how PAMCo can help the industry focus on diversity in planning.

To mark the 30th anniversary of Manning Gottlieb Media, Nick Manning looks back on how the agency model was created and what needs to change today

Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.

Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.

In times of change re-evaluating existing partnerships is crucial, argues Analytic Partners’ associate vice president Kevin O’Farrell.