As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…
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Brian Jacobs, Founder, BJ&A; Founder Director, Enreach explains the dilemma that many media agencies face, and tells us why the future for these agencies lies in planning…
It is well known that the amount of ad impressions does not equate to the number of actual ad views, but staggering new research from comScore has revealed the full extent of the challenge facing advertisers. Vibrant Media’s head of UK sales, Sam Pattison, explains…
AD2ONE’s group managing director Julian Miall takes a look at digital advertising and explains why there is no ‘one size fits all’ approach when it comes to this industry…
When measuring the audience we often don’t talk about the number of ratings a TV ad got, or the number of readers of the 1/4 page ad on page 17. We measure the association; the viewers or listeners of the programs surrounding them or the circulation of the paper, says Primesight’s Mungo Knott, as he explains why advertising is always the bride, and never the bridesmaid…
Raymond Snoddy takes a look at the effect the arrival of the Royal baby has had on the Royal brand, and asks whether the hype around the new addition will affect newsbrands in the long run…
Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content – and argues that there are three phases of distribution if videos are to become viral sensations…
Simon Pont recently launched his new book ‘Digital State: How the internet is changing everything‘, and Newsline regular Greg Grimmer has contributed. So what exactly does he say the Digital State is?
Nowadays, the question facing consumers is less about ‘What’s on?’ and more about ‘What would I like to watch and where can I find it?’, says GfK’s Colin Strong, and this poses a real challenge for the venerable electronic programme guide, which seems increasingly ill at ease in today’s environment…
Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…