More Opinion articles

The RAB should feel proud to have made a strong case for radio’s role in media effectiveness, says David Brennan, however, as an industry, we’re going to have to rethink our approach to measuring effectiveness – and fast.

ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?

Imagine helping people move away from advertising blocking and blindness to being delighted and entertained by online ads. It’s entirely possible says Adam Freeman, the man behind AdPlus…

It’s possible the new-biz director will soon be overshadowed by the rise of an entirely new creature, says Dominic Mills. Meet the client retention director – whose job includes what you might call ‘marriage counselling’…

This week, Simon Andrews, founder of Addictive! looks at a disturbing infographic and argues that brands and their agencies are missing the opportunity to make ads work so much harder…

As the battle with the politicians over regulation comes to a climax, a touch of paranoia is a vital weapon in ensuring we do not carelessly slip further down the road to a half-free society says Raymond Snoddy.

After launching new research into the UK programmatic market, Improve Digital’s UK MD Sue Hunt discusses the key findings and addresses the debate of ‘man versus machine’.

The mobile industry’s preoccupation with trying to be the ‘first’ screen misses the point says Thinkbox’s Lindsey Clay – it isn’t about status, it’s about chronology.

The first in the new monthly series sees Torin speak with Santander’s Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.

As ongoing arguments between agencies and the Government Procurement Service continue, Route’s James Whitmore says, as with just about everything in life, cricket shows the way…