YouView is finally due to be launched by Lord Sugar next week with promises that it will “change the face of TV”, but is it too little too late or is there still room in the market for the BBC-backed VoD service?
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Steve Smith, head of thought leadership at Starcom MediaVest London, explains the benefits of in-store collection…
Raymond Snoddy says News Corp shares were up 8% on the mere prospect of a demerger and there could be a further modest rise when the deal is actually completed. If you can add say 10% to the value of a multi-billion corporation by what is little more than a paper transaction why on earth would you not do it?
James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect…
David Hellier, deputy editor at City AM, wonders how bold BT Vision will be following the recent football rights deal when it comes to taking subscribers away from BSkyB and Virgin Media…
Following on from Media Playground 2012, Michael Bayler, strategist and author, Bayler & Associates, on the relationship between data and the value of content…
Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession – as revealed by TouchPoints data…
Simon Andrews, founder of the full service mobile agency addictive!, on Microsoft; Amazon and Google…
Raymond Snoddy wonders if there is there no end to the wisdom of Ofcom. But then the organisation has a really tricky problem to deal with. We call it the Leveson dilemma…
Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5’s definition, partnerships are the antithesis to the old way of trading…