More Opinion articles

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…

The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.

ITV’s submission to the Culture, Media and Sport Select Committee argues for top-slicing the licence fee, but the document reveals flashes of the blade, says Raymond Snoddy – and some bare-faced cheek.

Ahead of the CES debrief next week, Newsline hears from Videology’s Rhys McLachlan as he shares his thoughts on the biggest themes from this year’s gadget-fest. Prepare to pay homage at the feet of the TV gods…

Torin Douglas speaks with Dominic Grounsell, marketing director of RSA’s MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.

BBC1’s Sherlock has broken a record for timeshift viewing, but Richard Marks of Research the Media argues that, as digital TV reaches maturity, growth in timeshifted and VOD viewing may actually be slowing.

After Karmarama took the bold step of appointing a media man – Jon Wilkins – as its executive chairman, Dominic Mills says we’re seeing how digital is pulling down the barriers that define media and creative agencies.

Nobel award-winning psychologist Daniel Kahneman has inadvertently indicated what is potentially the most critical contextual factor for the power of media channels – but how can we make the ‘fast/slow’ media paradigm work?

As CES comes to a close, Addictive! founder, Simon Andrews, looks at some of the main themes to emerge from the tech fest – from terrible clichés to the ever-increasing importance of content.

As Decipher’s Nigel Walley examines some persistent myths about TV, he says it’s time the industry re-learned that channels and channel brands are absolutely central to the television experience