Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
Showing 4371-4380 of 5,297
More Opinion articles
Abba Newbery, director of advertising strategy at News International Commercial, on the excitement and interest surrounding The Games…
Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media…
Rhys McLachlan, business development director at Videology says digital sports specialist Perform has been grabbing headlines recently, but its smartest deal has not been given the recognition it deserves.
Greg Grimmer continues to mix in celebrity circles as he joins a double gold medalist, national radio presenter, the editor of BBC 6 Music and several less-feted advertising folk to discuss radio’s place in today’s media mix.
Kantar Media TGI & Custom Marketing Executive, Alice Dunn discusses the findings and marketing implications of the Kony 2012 Invisible Children video campaign.
Raymond Snoddy on the confusion of conflicting and overlapping investigations. The select committee may have now had its (divided) say, but we still have Ofcom, Leveson, the police… and the forgotten Communications Green Paper to come.
Ollie Bath, head of client solutions at IgnitionOne UK, delves into the murky waters of online measurement.
Steve Smith of Starcom MediaVest Group highlights some of the conclusions from a study of people’s experiences of shopping at Tesco.
A series of blogs about the broadcast industry, narrated by David Brennan…”I’d always back analogue businesses to win out in the long term; because the world may be turning digital but people are fundamentally analogue in nature.”