Greg Grimmer explains how and why Channel 5 has become a credible UK commercial partner to brands and advertisers despite the odds…
Showing 4371-4380 of 5,266
More Opinion articles
Justin Cooke, chairman, BIMA, says clients – both channels and brands – are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside…
Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO…
Steve Smith shows which supermarkets are likely to benefit from providing Wi-Fi, and how…
Raymond Snoddy on cable television and its ability to fulfil its potential but is yet to serve a “knock-out” blow to satellite and the latest piracy allegations from the UK and Australia levelled at News Corp.
David Hellier, deputy editor at City AM, on last week’s budget announcement; ITV, WPP and Aegis results; the gloomy world of press; and the growing interest in how BSkyB’s new internet offering performs…
Mark Barber, director of planning at the Radio Advertising Bureau, says, Radioplayer’s first year of operation has been a huge success and is proven to have driven radio listening online…
James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner…
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…
All good things come in threes, so why should media research be any different?