Greg Grimmer continues to mix in celebrity circles as he joins a double gold medalist, national radio presenter, the editor of BBC 6 Music and several less-feted advertising folk to discuss radio’s place in today’s media mix.
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Kantar Media TGI & Custom Marketing Executive, Alice Dunn discusses the findings and marketing implications of the Kony 2012 Invisible Children video campaign.
Raymond Snoddy on the confusion of conflicting and overlapping investigations. The select committee may have now had its (divided) say, but we still have Ofcom, Leveson, the police… and the forgotten Communications Green Paper to come.
Ollie Bath, head of client solutions at IgnitionOne UK, delves into the murky waters of online measurement.
Steve Smith of Starcom MediaVest Group highlights some of the conclusions from a study of people’s experiences of shopping at Tesco.
A series of blogs about the broadcast industry, narrated by David Brennan…”I’d always back analogue businesses to win out in the long term; because the world may be turning digital but people are fundamentally analogue in nature.”
James Whitmore,managing director at Postar, says these are “heady times for any seeker of consumer truth”…
David Hellier, deputy editor at City AM, anticipates a tougher future for BSkyB.
In an enthralling week at the Leveson Inquiry, a “bonus” column from Raymond Snoddy takes stock of Rupert Murdoch’s testimony and considers where next. “We can look forward to Leveson causing even more headlines and further pandemonium when Hunt and Cameron appear before him and take the oath.”
Simon Andrews, founder of the full service mobile agency addictive!, on Apple, Amazon and the big players stepping into mobile money.