Young mothers are becoming increasingly connected, says Kantar Media’s Anna Gunn. So what are they engaging with and how should marketers be targeting them?
Showing 4351-4360 of 5,920
More Opinion articles
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG’s Simon Pont. So is timeless brand thinking set for a welcome homecoming?
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.
Following Facebook’s $19 billion acquisition of mobile messaging service WhatsApp, Simon Andrews, founder of Addictive!, asks how the world’s largest social network is going to make the money that justifies the purchase…
The differences between Twitter and Facebook have an enormous implication for data mining for television, says Mediaocean’s Sarah Lawson Johnston. So what does the future have in store?
If Mike Luckwell thinks it’s worth the effort to try to save Reader’s Digest from an apparently inevitable extinction, it would be best to pay attention – but can he really make a profit from the ‘frisky over 50s’?
The ABC’s combining of print and digital figures is progress for the industry, says Peter Houston, founder of Flipping Pages Media. So why is he left hoping for something else, something more?
Richard Marks of Research The Media argues that Facebook’s ‘Watching with Friends’ report on social TV is long overdue – highlighting that, like television itself, Social TV is a multi-platform phenomenon.
Branded content is at the forefront of the competitive magazine market, says the CMA’s Clare Hill – but how did this happen, and where does it go next?