Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB’s MD, Simon Redican, makes the case for a change in spend.
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Too many people in the media are guilty of taking local newspapers for granted, Says Raymond Snoddy – but the local press is always with us and has admirably stood out from the crowd in recent weeks.
Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.
Language, whether we like it or not, changes all the time. The word ‘newspaper’ is no exception, which is why we are starting to use a new term these days. Here, Rufus Olins, CEO, Newsworks, explains the shift to ‘newsbrands’…
If it is the advertising that makes the brand promise, then it is the role of content marketing to show how brands live up to it. But in the tragic case of BT.com it has turned into an irrelevant, useless mess says Dominic Mills.
SPC rules have been criticised for failing employees and causing difficulties for both agencies and clients. Now, Following a new government report into the rules, the IPA’s legal director explains the current state of play.
Research the Media’s Richard Marks examines how Tony Hall’s vision of the BBC’s digital future was followed by a stark reminder of a very different era in which TV content had the life expectancy of a mayfly…
Simon Andrews, founder of Addictive!, rounds up a week in mobile, with a look at Twitter’s future and Amazon’s new Login & Pay.
You could translate much of Tony Hall’s speech to mean ‘If I close my eyes hard enough, I can pretend that BSkyB, Virgin, BT and TalkTalk don’t exist’. But most of us are looking at the future of TV with our eyes open.
Let’s not get bogged down in the apparently small issues that separate the two royal charters. In the end we are talking principles – about the separation of powers between government and a free press in a democracy.