What do you use your mobile phone for? Angry Birds, obviously, but excepting that, you probably use it for email, the odd phone call, a text message or two, and the occasional bit of web browsing.
More Opinion articles
David Brennan on why people shouldn’t be too quick to call out ‘TV is dying’; particularly when they don’t have the right facts…
Raymond Snoddy on ITV’s error in letting the South Bank show (and name) go; Sky’s ambitions in arts television; and why opera and football make the perfect combination of enthusiasms…
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home…
Raymond Snoddy says ITV and RTL’s latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times…
Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer…
Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
Abba Newbery, director of advertising strategy at News International Commercial, on the excitement and interest surrounding The Games…
Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media…
Rhys McLachlan, business development director at Videology says digital sports specialist Perform has been grabbing headlines recently, but its smartest deal has not been given the recognition it deserves.