As an increasing number of brands wade into the waters of content marketing, Mike Hepburn, content marketing director at Jaywing, gives us his top ten things to consider for an effective campaign.
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Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Forces are at play that could change the way we measure media – and ISBA‘s Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at Google’s developer conference, new ad formats and the Internet of things.
In the second part of his investigation into Twitter and newsbrands, YouGov’s Shaun Austin uses insights from a new international study to reveal how a story breaks on the social media platform.
After the verdicts in the phone-hacking trial are delivered, Raymond Snoddy examines the implications for politicians, journalists, regulators and newspaper boardrooms.
Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer’s advertising lead shares his key learnings.
Earlier this month a new study unearthed fascinating insights into the changing ways we consume news. Here, one of the report’s authors looks in-depth at the findings to reveal how Twitter is impacting newsbrands.
This year’s Cannes Lions was characterised by a ridiculous obsession with nationalism, writes Dominic Mills – and what’s with the weird case of the second-hand winner from last year being hawked around the world to other clients?