More Opinion articles

Rufus Olins, CEO, Newsworks, on why 30 million readers will pick up a newspaper during the 17 days of the Olympics…

David Brennan says: I’ve heard so much recently about BARB’s irrelevance to the digital media landscape of today that I feel I ought to add my voice to the case for its defence…

“M-commerce is very interesting and we’ve only just hit the tip of the iceberg,” according to Tamsin Hussey, group account director at Joule.

MobHappy’s Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.

Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…

The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace

Speaking at MediaTel Group’s Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.

Speaking at MediaTel Group’s Media Playground event, Nigel Walley, MD of Decipher, said that people want to buy the “biggest, flattest, shiniest TV” possible that will fit next to the fireplace, and that they’re not looking necessarily for connected capabilities.

Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile…

Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…