More Opinion articles

As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.

Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 – from the merging of TV and online to the rise of programmatic.

Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since – so how do we define ourselves in today? SMG’s Simon Pont investigates.

In the frantic run-up to Christmas, Newsworks’ Rufus Olins examines the findings of a new report into the growing tablet market – and notes some interesting changes over the last 12 months.

As a report into the BBC’s handling of the £100 million failed DMI nears publication, Raymond Snoddy examines other mismanaged and costly failures under Mark Thompson’s governance.

The sharing economy – that sees goods swapped or leased – is now a well-established and growing phenomenon – yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?

Kantar Media’s Anna Gunn uses the latest TGI findings to examine the middle classes’s growing love affair with Aldi and Lidl – and how best to target them.

Ahead of MediaTel’s CES Debrief in January, the event’s chair, Graham Lovelace, takes a look at what we might expect – and what the implications might be for advertisers, agencies and media owners.

Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.

Unlike some industry voices, Dominic Mills doesn’t believe the public needs protecting from native advertising – but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage…