Writing in Campaign in May 2006, Ian Darby commented: “On the whole, it’s refreshing to see an agency from outside the top ten triumph in such a big pitch, apparently on the back of strong strategic thinking. Let’s just hope these ideas amount to more than a pile of Barclays.” *
Showing 4581-4590 of 5,294
More Opinion articles
Simon Andrews, founder of the full service mobile agency addictive!, on F8, Google’s big news, mobile money and new phones…
At the RTS’ Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime…
Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns – and there is now a strong argument to say that spend in these standard units is set to grow…
Simon Andrews, founder of the full service mobile agency addictive!, on Twitter, Windows8, HTML5, the E word and branded apps…
Apologies to regular readers of this column for not writing about the August ABC’s or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados…
Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis – and money – that is being staked on connected TV.
Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels… not so much an Arab Spring as an English Rusty Nail!