Apologies to regular readers of this column for not writing about the August ABC’s or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados…
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Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis – and money – that is being staked on connected TV.
Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels… not so much an Arab Spring as an English Rusty Nail!
Dominic Finney, director at digital consultancy FaR, says with the right strategy media owners with strong brands and clear business models are well placed to thrive…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising; Facebook making money; mobile disruptive music and Amazon…
Having let the dust settle, allowing me time to watch Eric Schmidt’s MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation (“if we were responsible for TV programming, you’d get a lot of bad sci-fi”) and an innate understanding of where TV fits in the new media eco-system.
Raymond Snoddy says it is totally banal to say that instant communication tools in the hands of almost every citizen can change societies dramatically at breakneck speed and be a force for both good and evil in equal measure. But it would be true…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says six years on and people have finally come around to his way of thinking…