Abba Newbery, News International commercial director of advertising strategy, says we need to re-consider the short-term trading conditions of national press and change our day-to-day trading model…
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“The more experienced users become, the more cautious they get in order to avoid aggressive tracking,” claims Frederic Filloux in today’s Monday Note.
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy….
Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?
Leonie Gates-Sumner, senior research manager, Media and Digital Practice, Millward Brown, says brands who have clear objectives for online video, taking into account content, context and delivery, and who do this as an integral part of their wider brand strategy, can make a real impact…
Iain McCallum, channel development director at Brainstorm Mobile Solutions, says the mobile world has all too often focused far too narrowly on the ‘next big thing’, instead of fully exploring the opportunities currently available using existing technologies…
Raymond Snoddy says anything that increases confidence and the propensity to spend in the depths of a recession has to be a good thing, even if the intellectual pillars on which it stands are decidedly shaky…
David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV’s connected future…
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today’s technology presents an unprecedented opportunity to strengthen and deepen a brand’s relationship with TV viewers…
If ensuring compliance with the EU e-Privacy directive is at the top of your to-do list right now then you’re probably paying a lot more attention to tags. Or you certainly should be…