YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills – the online video giant is needlessly butting into their territory and we should expect a backlash.
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From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
Airport operators are increasingly investing in pre-flight facilities for wealthy, private jet travellers – and with it a whole new advertising opportunity has arisen. Here, Tom Goddard, executive chairman of Adlux explains how luxury brands can really target their in-transit audience
As new services realise they can make money out of the long tail and established brands look to enter the market, fragmentation, driven by consumer choice, will increase further – and business models will have to change says GfK’s Ryan Garner.
Advertising remains a multi-billion pound business but as the market becomes ever more competitive, and economic constraint continues, it’s becoming imperative that transparency about ROI should be placed firmly at the heart of effective campaign management. By Darren Hamer, Managing Director UK, Sticky.
Will Lord Justice Leveson accept an invitation to give evidence to the Commons Culture, Media and Sport select committee? And if he did, what burning questions would MPs ask him as the press regulation impasse lingers on? Whatever happens now, there is one big question that has just surfaced which he really should address says Raymond Snoddy
A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.
Brands looking to shift TV money towards online video need to look for quality in three key areas: management, content and results. Get the first two steps right and the third comes naturally, but each is a vital part of the targeting equation says Dave Randall, commercial manager UK at Videology Group.