More Opinion articles

Elliot Parkus, media director at AdConnection, explains why for his clients it is vital to harness the power of major TV franchises but continue the conversation with consumers through social media…

Several hundred people will be gathering at Drapers’ Hall on Throgmorton Street (the street where the London Stock Exchange was once housed) tomorrow to remember one of the city’s most significant changes – the launch of electronic trading.

Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says on the surface, QR codes are a no brainer BUT to achieve mass audience reach (and secure significant client budgets) five obstacles must be overcome…

James Grant, country manager – UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn’t good enough that as an industry we cannot accurately measure the impact of video alongside TV…

The Urban Dictionary’s definition of zeebox is “a drug infested overflow of the mind and a representation of a madman’s inner most mental desire to manipulate the viewer and make you feel and think that you yourself are going or are already insane.” Man…!

Simon Andrews, founder of the full service mobile agency addictive!, on Mary Meeker and the latest updates from Facebook, Apple and Google…

Raymond Snoddy says those who believe in freedom of speech should be concentrating their efforts on defending and improving self-regulation rather than trying to appease judges by offering up statutory baubles…

Dominic Finney, director at digital consultancy FaR, looks at the changing business models that are arising for the newspaper industry and considers what the long-term models could be.

Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.

Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium