More Opinion articles

Jim Marshall, chief client officer at Aegis, on the world of previously paid for media moving successfully into the free media sector and questioning what is happening the other way around?

Raymond Snoddy on the enduring power of television that leapt out of a study by Deloitte Research.

Andy Eardley, Director and Co-Founder of the TV App Agency, on how SmartTV is maintaining its position as one of the hottest spaces for content distribution and advertising. Yet while the potential for explosive growth exists, the question remains what will it take to stimulate mainstream take-up?

Steve Smith, head of thought leadership at Starcom MediaVest London: I have a good friend who is incredibly good at wine tasting, so good in fact that he is one of only around three hundred people worldwide who are a Master of Wine.

Raymond Snoddy on the speculation surrounding the Financial Times in light of Scardino’s departure from Pearson and the uncertainty facing Alexander Lebedev…

Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…

Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?

Rufus Olins, CEO, Newsworks, argues that despite long-standing public scepticism over journalists, the demand to study journalism and the demand to consume it remain stronger than ever…

Paul Armstrong, head of social at Mindshare, says the future of social commerce will increasingly take place outside of social networks…

Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…