More Opinion articles

James Mallinson, publishing director at Reader’s Digest UK, says savvy publishers will place innovation at the heart of their business models in order to thrive…

Jim Marshall on the changes in TV sales; the cabinet report on the future of the COI (or lack of it); the mystery of the Big Society; and the sad demise of the Sunday Sport… who will forget its brave investigative approach to journalism, which uncovered a World War 2 bomber found on the moon or Lord Lucan spotted on Shergar?

Simon Andrews, founder of the full service mobile agency addictive!, on the rise of 2D barcodes, mobile shopping and Google’s new like button…

In response to Brian Jacobs’ article ‘Finally – the year of mobile?’, Vic Davies of Bucks New University, looks at how mobile technology is now creeping into the living room via games consoles and televisions and the effect this may have on the family unit.

Raymond Snoddy: “You would think the television industry would be shouting such good news from the rooftops…. The ‘missing’ viewers aren’t missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect.”

Raymond Snoddy comments on yesterday’s release by News International of updated figures for The Times/Sunday Times paywall experiment, which began in July last year.

Ian Betteridge, digital content strategist at Redwood, says when it comes to digital content, brands need to start with the customer…

Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…

Brian Jacobs, Founder BJ&A, wonders why advertisers aren’t queuing up to use mobile? Maybe because mobile isn’t really an advertising medium at all…

Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity…