Starcom MediaVest’s head of thought leadership, Steve Smith, asks how hard do supermarkets need to work at impressing their customers in order to create recommendations?
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Stacey Pratt, associate director and head of radio branded content at MediaCom, reviews the lates set of RAJAR results…
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation looks at how branded content is developing and moving more and more from online marketing to the larger screen.
James Papworth, marketing director of the Professional Publishers Association (PPA), on magazines and their digital revolution…
James Cridland, managing director of Media UK and a radio futurologist, reminisces on the sporting summer and the impact on radio listening and its digital future…
All the headlines and highlights from RAJAR’s Q3 2012 release, including the national, breakfast and London markets.
Following George Entwistle’s appearance at the culture select committtee, Raymond Snoddy continues to explore the ramifications for the BBC and its executives…
Petteri Vainikka, VP Marketing for Enreach, discusses ‘programmatic premium’ and premium real time bidding (RTB) and how they might co-exist together.
Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking…
David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.