More Opinion articles

As ongoing arguments between agencies and the Government Procurement Service continue, Route’s James Whitmore says, as with just about everything in life, cricket shows the way…

As retailers enter the tablet market with increasingly cheaper, own-brand devices, Dominic Mills asks what – or who – is coming next, and whether there’s logic to other non-retailer brands doing the same…

Thinking Big Data will give you ‘the full, complete and true picture’ is a fallacy says Steve Smith, head of thought leadership research at Starcom MediaVest.

Examining the Rajar Q3 results, Andy Haylett, director, Ipsos MediaCT, says what we’re seeing is probably a seasonal dip in radio consumption and is likely to be short-term.

A poll has revealed that the majority of the public believe that investigative journalism has a positive effect on democracy – yet does it have a future in a time of flagging newspaper sales and uncertain business models?

Public Wi-Fi is no longer a Cinderella technology, says GfK’s Colin Strong, but one which is now seen to confer strategic advantage and an increasingly important means for brands to engage with consumers.

As the debate rages over the rights and wrongs of online music streaming, Kantar Media’s Anna Gunn pauses to examine the actual users – explaining their behaviours and motivations.

Can advertising shrug off its outmoded garbs and ‘go native’? Author Simon Pont looks at some of the best examples and argues that the future of content is looking very bright – so long as it can give people something they want.

After AdBlock writes an open letter to Twitter drawing up an ‘Acceptable Advertising’ code, Dominic Mills asks if we are about to enter a new phase in the fight for the heart and soul of the online world.

The 21st century media planner faces a raft of taxing questions, but some emerging technologies are about to make their lives much easier, says Yummi’s AJ Simpson.