More Opinion articles

Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.

The Leveson report is just what the BBC needs right now. The Corporation is likely to be only tangentially involved and the attention of the press and the political classes will be engaged for weeks. Under this cover changes can be made and the BBC can prepare for longer term battles.

James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…

Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.

Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Our new Newsline columnist, Dominic Mills, interviews Jim Hytner, worldwide CEO of Initiative.

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline – concluding today with the fifth and final video exclusive.

Global Android activation is currently outpacing the number of babies born and the rise of nomophobia – a fear of being without our phones – proves that the future is all about mobile. So how can brands deliver a great consumer experience?

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.