More Opinion articles

Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.

Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.

Raymond Snoddy on the BBC’s “beautifully crafted” Strategic Review, designed “to give critics as few grapple holds as possible”.

Raymond Snoddy on FaceTime, the newly launched marketing body for the ‘multi-billion pound live events industry’ that has “been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously”…

Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand…

Raymond Snoddy returns from this morning’s ‘The internet comes to TV’ seminar and says “more television and video on ever more devices has got to be a good thing. Hasn’t it?”

Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.

This week has seen the sale of GMG’s regional titles to Trinity Mirror and the forced sale of some of BSkyB’s stake in ITV. Raymond Snoddy comments on the “sadness and eloquence” of the deals.

In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it…

Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.